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How to Use Data Analytics to Optimize Business Processes 

Aan Paula Flores
Ana Paula Flores May 12, 2022 6 Min Read

Business

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If you want to dissect your business’s steps from beginning to end, data analytics is the way to go. Furthermore, if you want to grow your business, then the use of historical data could help you. Identify where you went wrong in the past so that you don’t get into a similar pattern in the future.

If you own an e-commerce website, then you’ll know that optimization is key in keeping the ball rolling. At B2Commerce, we strive to make e-commerce stores more efficient in their functionality and appearance. Most importantly, to attract the audience you’re after. In other words, the use of data is invaluable. Here are more reasons why you need to use data analytics to achieve success. 

Customer Acquisition and Retention 

Identifying who your target is can be a particularly challenging step in your marketing strategy. Because it involves identifying your buyer’s persona right down to the finest detail. However, this can only be achieved with the help of information. Firstly, ascertain who your audience is based on their age, where they live, what their buying preferences are, etc. Secondly, use this information to target your ideal customer much easier. Then create personalized marketing strategies tailored to their specific requirements and what they’re actually looking for. 

It is vital to hold on to those customers who have already made their first purchase. Consequently, they can become repeat customers in the long term. It is more cost-effective to retain existing customers than to acquire new customers. This is why businesses must address areas of customer dissatisfaction as promptly as possible. And there’s no better way to do this than through the analysis of data. By Identifying where your marketing campaign went wrong, you can rectify your actions and hopefully reduce the customer churn rate

Making Your Marketing Campaigns Better 

Most of the marketing efforts are online these days. Therefore, most businesses are utilizing the power of big data analytics to amplify their digital marketing efforts. The majority of the analysis process will deal with how your customers interact with your business online. Determine where your marketing strategy could be improved. You can achieve this through social media, your website, email, and telephonic conversations

Risk Management 

Data analytics relies on computational information. Also, it helps to protect your business from cyber threats. However, risk management is not just limited to dealing with online security threats. It determines which areas you can minimize financial expenditure. Such as qualifying for better insurance policies where the monthly premiums are lower, for instance. 

Where BPM Fits into the Picture 

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The benefits of business process management are:

  • BPM is one of the primary ways that one can get an accurate depiction of the health of a business. Very few businesses can thrive without studying their data analytics.
  • Businesses can take the necessary preventative and corrective actions to set a business on the path to success. 
  • It automates mundane, repetitive tasks. The business is able to use the specialized skillsets of its employees more efficiently.

However, trained individuals will need to manage the system on a periodic basis at some point. In this way, you can ensure that processes stay on track, and identify those areas that could be improved on even more. 

Business Process Management (or BPM) is a methodology that many businesses are using these days to improve business processes overall. In other words, very few businesses can thrive without studying their data analytics.

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