Job Description

eWay Corp is a global digital solution company, a unique powerhouse of creative & digital experts with a passion for clever things. We are looking for a skilled Digital Marketing Associate for the India region.

Key Responsibilities

• Website keyword research, analysis & optimization 
• Website on-page & off-page optimization for SEO Ranking  
• Run & optimize Google Ads, Bing Ads, Facebook Ads & LinkedIn Ads Campaigns
• User Behavior Tracking using tools such as Google Tag Manager, SEMrush
• Knowledge of Google Keyword Planner/ Ubersuggest/ SEMrush Keyword research tools.
• Track, report, and analyze website analytics data via weekly, monthly reports (Google Analytics/ SEMrush).  
• Create landing pages for capturing leads or goal conversion  
• Execute tests, collect, and analyze data and results, identify trends and insights to achieve maximum ROI in paid search campaigns  
• Knowledge of A/B, Multivariate, split testing to increase ROI of PPC Campaigns.
• Manage campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies. 

Skills & Requirements

• 3+ years relevant experience in Search Engine Optimization/ PPC Advertising
• Demonstrable experience in Pay Per Click, Social Media, and display advertising campaigns, Discovery & Performance Max Campaigns
• Hands on knowledge of remarketing campaigns
• Hands on knowledge of SEO Strategy & Implementation   
• Solid knowledge of website analytics tools (e.g., Google Analytics / SEMrush)  
• Experience in setting up and optimizing Google AdWords, Facebook & LinkedIn campaigns  
• Certification (Google AdWords, Facebook Ads) if any will be an added advantage.  

Benefits & Perks

• Remote & Hybrid Work Model
• Medical Insurance
• Flexible Public Holidays & Leaves
• Flexible Work Hours
• Skill Development, Training & Certification
• Sodexo Meal Coupons*
• National Pension Scheme*
• Employee Provident Fund
• Weekends Off
• Loyalty Bonus Program