Scale with the marketplace model.
What if you could sell more products and reach a larger audience without investing in any additional inventory, infrastructure, or necessary supply-chain elements? Well, with marketplace solutions, you can!
Marketplaces have emerged as the antidote for eCommerce merchants who want to sell more products but lack the funds and resources to do so. In fact, since marketplaces don’t require businesses to have all of their inventory in stock, this model lends a hand to greater scalability.
Most of us are familiar with marketplace giants like Amazon, but this retail model isn’t just for the biggest industry players anymore—instead, it’s becoming increasingly popular as smaller merchants are seeking ways to expand their reach without breaking the bank.
The Case for Marketplace
- Add new products and services quickly and easily
- Reduce risk that comes with investing in new products
- Minimize overhead costs
- Leverage network of established sellers
- Expand business globally
- Utilize multi-currency and multi-language
- Optimize operations
- Establish one-stop-shop for customers
VTEX is a fully integrated, end-to-end commerce platform that stands out for its robust marketplace and order management features. The software company was founded in Brazil over two decades ago and has since become a household brand across Latin America and beyond. VTEX’s native marketplace functionalities ultimately helped propel its growth by separating it from the competition across the saturated eCommerce landscape.
Today, VTEX helps B2B and B2C companies from all different verticals sell and operate more efficiently. The eCommerce platform’s distributed order management capabilities allow merchants to connect with third-party sellers and deliver unmatched customer experiences.