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Mexico Welcomes BigCommerce: Expanding Into New Markets

Aan Paula Flores
Ana Paula Flores May 11, 2022 6 Min Read


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BigCommerce officially launched in Mexico with plans to expand into other Latin American markets in the near future. B2Commerce and Wagento played an important role in this exciting business opportunity. Above all, our role as a BigCommerce Elite Partner with a solid foundation in the Mexican eCommerce marketplace.

B2Commerce and Wagento: BigCommerce Elite Partners

B2Commerce and its parent brand, Wagento, became BigCommerce Elite Partners in June 2021 for their critical role in: 

  • Accelerating BigCommerce’s expansion into Latin America.
  • Assisting BigCommerce professionals with content translation, marketing strategies, and expert insights about unique regions. 

During this process, B2Commerce was also utilizing the buyer persona features offered through the BigCommerce platform. As a result, B2Commerce started to target new markets. Especially new eCommerce merchants, retailers looking for a more streamlined solution, and B2B companies. 

Opportunities for eCommerce in Mexico 

Shoppers in Mexico have rapidly adjusted to the convenience of online shopping in recent years, and the Covid-19 pandemic has further increased demand. Therefore, Mexican business owners and international enterprises alike are racing to be the first to cater to the consumers’ needs by providing fast, mobile-friendly shopping experiences.  

“It is an intriguing scenario for digital commerce in Latin America. It’s a market that is now fully opened to the ones who provide the best shopping experience[s] and engage more deeply with Latin American consumers.” 

João Del Valle
Co-founder and CEO of EBANX

BigCommerce and B2Commerce are prepared to help entrepreneurs and business owners create their own unique, modern eCommerce stores to future-proof their companies. To sum up, with the right tools and support, the eCommerce marketplace will continue to flourish in Mexico and throughout the rest of Latin America. 

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Future Outlook 

  • From 2019 to 2020, eCommerce sales in Mexico increased by an astounding 81%.
  • Online sales made up 9% of all retail sales in Mexico in 2020.
  • The eCommerce market in Mexico will reach $96.8 billion in U.S. dollars by 2024. 

Expand your business into Latin America. Now is the perfect time to make your plan a reality! Connect with a B2Commerce developer today to learn what your business needs to succeed in the international marketplace! 

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