Unleash Your eCommerce Potential with BigCommerce Banner Image

Unleash Your eCommerce Potential with BigCommerce 

Soumi Biswas -Content Writer at eWay Corp, Wagento & B2Commerce.
Soumi Biswas May 19, 2023 6 min. read


Unleash Your eCommerce Potential with BigCommerce Banner Image

Are you a store owner looking for a comprehensive, powerful eCommerce platform? Or as a merchant are you seeking ways to boost your eCommerce business? Then look no further. BigCommerce, with its robust suite of features, is the answer to your needs. It’s a platform that can unlock your business’s potential, drive growth and customer satisfaction. 

The BigCommerce Advantage 

One of the fundamental decisions in selecting an eCommerce platform is choosing between Self-hosted software and Software as a Service (SaaS). The former, as exemplified by Magento, requires you to handle hosting, installation, setup, and support. Although this offers great flexibility, it comes with considerable responsibility and potential risk. 

On the contrary, SaaS platforms like BigCommerce simplify online storefront setup by packaging hosting, maintenance, and support together, handling most of the technical aspects. Your choice between the two hinges primarily on your business needs and available resources. 

Well, the simplicity of BigCommerce is indeed a boon for businesses keen on avoiding complicated eCommerce store launch procedures. It’s no surprise that many businesses gravitate towards BigCommerce, given its rich customization options.  

Though operating on a closed system, BigCommerce equips developers with tools to make a wide array of customizations, ensuring that your online store doesn’t have to be a carbon copy of another. 

BigCommerce’s Arsenal of Features 

Navigating through the myriad of eCommerce platforms available in today’s digital market can be a challenging endeavor. However, one platform that has consistently stood out with its impressive suite of tools is BigCommerce. Whether you’re already leveraging the power of BigCommerce or contemplating hopping on board, understanding the features of this SaaS platform can help you optimize your eCommerce journey. 

BigCommerce’s remarkable suite of native features sets it apart. It comes packed with functionalities right out of the box, potentially reducing or even eliminating the need for third-party extensions. Below, we delve into some of the remarkable features that come with BigCommerce’s $79 “Plus” plan and above: 

Unlimited Products, File Storage, and Bandwidth 

BigCommerce ensures that your business isn’t stifled by limitations. You can list an infinite number of products, with no restrictions on product variants or images.  

Additionally, there is no cap on storage space or bandwidth, so you never have to worry about running out of room for your data or exceeding traffic limits. The only constraint BigCommerce imposes is based on annual sales volume, which depends on your plan type. 

Single-Page Checkout 

With the goal of reducing cart abandonment rates, BigCommerce provides a streamlined, single-page checkout. This feature is designed to enhance the user experience, making the buying process as seamless as possible.  

It cuts distractions and reduces the steps needed for customers to complete their purchase, thereby potentially improving conversion rates. 

Less Downtime 

BigCommerce boasts a 99.99% average uptime, as per their platform report in 2022. This high uptime means your site remains accessible and open for business during high-traffic periods, ensuring a stable shopping experience for your customers. The stability of BigCommerce’s platform is a major asset, especially during times of high demand like the holiday season. 

Coupons & Gift Certificates 

BigCommerce provides a built-in discounting and coupon system, enabling businesses to create an array of discounts based on product, category, customer, order amount, and more. Additionally, BigCommerce allows the sale of gift certificates, which can be a powerful tool to drive sales and enhance customer loyalty. 

Product Videos  

Video is a powerful medium for showcasing products. BigCommerce allows you to enrich your product pages with videos, providing a more interactive and engaging shopping experience for your customers. Studies have shown that product videos can increase purchases by 144%. 

Bulk Pricing 

Also, the bulk pricing feature is particularly beneficial for B2B or wholesale businesses, BigCommerce provides the option to set bulk pricing rules. This incentivizes higher quantity purchases by offering quantity-based discounts. This can drive larger order values and improve customer satisfaction, particularly for businesses buying in large quantities. 

Ratings & Reviews 

BigCommerce provides a simple, built-in system for customer reviews and ratings. It can be activated with a single click, giving customers a platform to share their experiences. It’s a well-documented fact that reviews can significantly influence purchasing decisions, with 91% of consumers more likely to use a business that has positive reviews. 

Product Swatches 

BigCommerce allows you to offer multiple variants for product options, such as size, color, or pattern. These product swatches help customers visualize their choices, leading to higher customer satisfaction and reduced returns. 

Customer Groups & Segmentation 

For businesses using the “Plus” plan and above, BigCommerce offers customer segmentation. This feature allows you to create custom groups, which can be used to offer tailored shopping experiences or special pricing. Segmented email campaigns drive 760% increase in revenue, highlighting the potential of this feature. 

Abandoned Cart Saver 

This feature allows you to send automated emails to customers who have left the checkout before completing their purchase. Also, With the Persistent Cart feature, customer carts stay consistent even when they switch devices. 

B2B Edition Offered by BigCommerce 

BigCommerce now offers a dedicated bundle for B2B sellers, streamlining operations and enhancing customer experience with an array of features such as B2B-optimized Stencil themes, Sales Representative Quoting, Shared Shopping Lists, and more. 

Seek Professional Help 

Do you need any help related to your BigCommerce store? Not to worry! We are just a call away. Talk to our professional experts to discover the exciting features that BigCommerce offers for your store. 

Wrap Up 

In conclusion, BigCommerce offers a wide array of features designed to streamline the operations of an eCommerce business and optimize the user experience. It not only provides a comprehensive solution, but also covers everything from product management to customer support. With the compelling features, it’s clear that BigCommerce is an exceptional platform for any eCommerce business to grow. So why wait? Harness the power of BigCommerce and take your e-commerce business to new heights. 

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